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April 7, 2011

​Start your formulations off right. Whether you need to control viscosity, thicken, stabilize emulsions or enhance aesthetics – STRUCTURE® rheology modifiers do it all. AkzoNobel Global Personal Care is proud to debut our newest members of the STRUCTURE product line as we introduce STRUCTURE CEL polymers: Rheology modifiers designed for the best in form and function.
Naturally derived from renewable resources, new STRUCTURE CEL polymers are an eco-premium solution for today’s formulation needs. STRUCTURE CEL polymers thicken effectively over a broad pH range and feature excellent electrolyte tolerance, giving them unique and beneficial properties. STRUCTURE CEL polymers also help to build and stabilize foam in personal care products.

STRUCTURE CEL rheology modifiers are nonionic, water soluble polymers prepared from the modification of hydroxyethylcellulose. More surface active than traditional cellulosic thickeners, you’ll discover the unique performance benefits of these new polymers while making your formulations a little greener in the process. With a range of 4 products, you’ll find a polymer to meet your needs in applications like shampoos, conditioners, personal wash, styling, skin care and sun care.
Our product offering includes:
​Ethyl Hydroxyethyl Celluose (EHEC) ​STRUCTURE® CEL 4400 E
​Hydrophobically Modified Ethyl Hydroxyethyl Celluose (HM-EHEC) STRUCTURE® CEL 500 HM
​Methyl Hydroxyethyl Celluose (MEHEC) STRUCTURE® CEL 8000 M and


Create inspired products that feel great. Start your formulations with STRUCTURE CEL polymers and build greener products with naturally powerful performance.

Note: Technical bulletins, specifications and formulations are available upon successful login.