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Consumer Concepts

AkzoNobel Personal Care delivers consumer solutions using our specialty polymer and surfactant ingredients.  To learn more about any of the consumer concepts we’ve developed, click on the concept name below. 

​Concept ​​Description
Create Innovative Hair Care and Styling Products-the Natural Way ​Create sustainable consumer products from more natural ingredients
​​Clear. Natural. Affordable. ​Sustainable solutions for styling
Dry Shampoo ​Formulating for added benefits and consumer appeal
​Styling Options for Every Man and Every Market A Global Perspective on Men’s Styling Products
Cationic Surfactant Technologies Evolving the nature of our science with more natural conditioning agents
Male Essentials ​A 6-step approach to DAILY MAN-tenance
Creating Sun Care Products that Shine Optimal ingredient choices for sun protection products that meet the needs of both formulators and consumers
Hair Care Designed for Brazil, Developed in Brazil Unique innovations in styling and hair care for Brazil’s dynamic and diverse hair care market
Styling Confidence that Consumers and Formulators Covet AMPHOMER® Styling Polymers